Cadillac ELR designer speaks says its a car for everybody

Cadillac ELR designer speaks, says its a car "for everybody" The 2014 Cadillac ELR plug-in hybrid got a lot of buzz at the Detroit Auto Show, and was awarded the Eyes on Design honor as Best Production Vehicle. Its taken four years for the original concept car – the 2009 Converj based on the Chevrolet Volt powertrain – to make the next step forward.

Cadillac ELR designer speaks, says its a car "for everybody"

Cadillac ELR designer speaks, says its a car "for everybody"

Tim Kozub, Cadillac exterior design manager, said the design team used the Converj as a sketch to create the ELR. He thinks that proportion was everything in the design – the car is low and wide, and has 20-inch wheels which are pushed to the corners. "It just plants itself so beautifully," he says in a new GM design video, which you can watch below.

Cadillac ELR designer speaks, says its a car "for everybody"

Performance is amped up in the ELR because its a Cadillac, he said. It has the looks of a hot, exotic sports car with great attention to detail. That includes headlights made with crystal cubes surrounded by chrome, all LED and very high tech. "Everybody wants this hot car, this hot image coupe, to sit in their driveway, to step out of it at a restaurant," he says in the video.

Cadillac ELR designer speaks, says its a car "for everybody"

Weve got more of GMs marketing videos for the ELR, emphasizing a few themes, like animated phasing between sleek Cadillac body style and an inner skeletal frame showing off the technology. Check them out below.